Conclusion

As a franchise Pokemon has relied on the body of its success form its ability to tailor its needs to various audiences globally. By offering varying levels of maturity and complexion it has been able to bridge the gap between children’s media texts and that of adult texts. This is particularly notable in the gaming aspect of it. With an interface that is easy for a younger audience to understand and navigate through but with deeper involvement in gameplay for an older audience with further challenges and self set goals to an extent where a game can is near impossible the truly complete. The nostalgic influence of Pokemon on an older audience always allows for the introduction of new games into its universe, by having such a huge impact on a generation it has become something that has stuck with die hard fans since who are always willing to expend on something that makes them feel young again. The way in which all platforms work together playing upon each other also allows for a better overall product of the Pokemon franchise, with every game having a corresponding animated series of the same world which in turn corresponds into a movie and trading cards for the newest generation of Pokemon. It is apparent that originality is something that allows it to work with an audience and if this is something that is continued it can only move from strength to strength. With the balance of audience power slowly tilting towards the gamer or consumer self-created games are almost as big a part of the franchise as the official texts. Whilst this can be perceived negatively for original creators through intrusion of intellectual rights and copyright infringement, there is just as strong an argument that it offers a level of positivity towards the franchise. With users enjoying this bootleg games it turns them onto the official versions and further on towards other aspects of media platforms in which Nintendo can retake a more desirable level of control of its audience and the content that it is producing. In conclusion the entirety of the Pokemon universe strongly relies on consumer involvement to remain afloat in an ever evolving and hostile market place of not just gaming but with in its animated shows and movies. However this is not to be over estimated as the entirety of the Pokemon fandom mentality relies on constant evolution and originality to be injected into the world they love, the universe of Pokemon.