Introduction

Throughout the course of this blog I will be offering a textual analysis of Pokemon (1996-Present) across space. I will be looking at the transition of ideology, representation and culture across various platforms that the Pokemon universe intersects with. I will also investigating the differences of various paratexts opposed to original texts. The culture invested in various media platforms of Pokemon has clear divides enforced by age and nostalgic purposes opposed to the entertainment value of a younger audience all of which I shall be investigating throughout this blog. Whilst looking at representation I will be strongly looking at Joseph Tobins & David Buckingham’s (2004) work on how Pokemon has been represented differently across the globe in various platforms as opposed to the original Japanese creation focusing on topics such as sex, violence and moral ambiguity. Various accelerations in technology commercially and publicly available allow for a vast range for paratexts to of emerged recently offering a great insight into the ideology of the franchise through not just the eye of the creator but also that of the fan turned creator, highlighting various clashes in opinions, ideas and beliefs.