Over the past decade we have seen a leap in
technology accelerating more than ever before commercially and publicly,
allowing anyone with the relevant know how to produce media texts of their own
form the comfort of their own bedroom. Most notable would be in the gaming
world of Pokemon, although there are well over twenty official games for the
Gameboy console franchise alone there are hundreds more unofficial games or
paratexts created by fans of the series. This takes user control to the next
this takes user control to the next level in gaming. By taking an official base
game these users are able to alter it into their own game in a completely new world
with a new story and in some cases even new characters and Pokemon. This
combined with the easy availability of the web 2.0 to majority of all
nationalities these would be creators can share their own paratexts with
thousands of other fans and consumers. This control almost creates a
Frankenstein’s monster effect to the gaming franchise derived by Nintendo. With
games having a level of evolution without the original creators input it takes
all power away from the creator and gives it all to the user making it their
game, offering a deeper sense of ownership.
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